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Kenya's Nation Newspapers and Safaricom launch E-paper app

app

Agastee Khante is an African professional and general manager of Nation Media Groups (NMG) digital division. NMG owns several daily and weekly publications in East Africa, the most prominent being The Daily Nation which is Kenya's most widely read newspaper. The newspaper has launched a mobile e-paper app with East Africa's biggest cellular network Safaricom.

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LEAN MARKETING

Inbound Marketing 5

Quote: "The most inexpensive way to build brand awareness and credibility online is by writing well thought out articles, views, instructions, technical and general information about your products and services. In the digital era, content is king..."

In the past, people paid for each marketing message they wanted to broadcast. If you wanted to advertise during a prime time slot on the radio, you would pay a hefty amount for this regardless of who heard your message. Today, businesses can have their own newspapers (blogs), their own TV Channel (YouTube) and their own radio stations (pod casts) often without spending anything. Digital media has enabled lean marketing.

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